Monday, January 21, 2013

Paolo Roversi

Paolo Roversi is a fashion photographer based in Paris, France. Born in 1947 in Italy, Roversi first began his interest in photography in the early 1960’s while on vacation in Spain.  In the 1970’s, Roversi collaborated with the Associated Press by receiving assignments including coverage of Ezra Pound’s funeral (Venice).  In 1971, Roversi met the legendary art director of Elle magazine, Peter Knapp, and with his invitation, Roversi moved to Paris.  Inspired by the likes of Avedon, Penn and Newton, Roversi then moved into the fashion photography world. He interned for prestigious photographer Lawrence Sackmann, and then made a name for himself in the fashion world. After a Christian Dior beauty campaign, Roversi, in the 1980’s started using the 8x10 Polaroid format (in combination with a Large Format Camera.)
 This would soon become his trademark. Since the 80’s, Roversi is frequently used for esteemed fashion magazines and publications such as VOGUE, W and Marie Claire. He is also known for his simple and soft portraits of models over the years, especially Natalia Vodianova. Paolo Roversi is renown for his ability to capture soft, simplistic and raw imagery. He remains to be one of the most unique and influential fashion photographers of the age.

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