In 2010 Jeff Koons joined the likes of Ernst Fuchs, Roy Lichtenstein and Frank Stella in designing BMW's famed art car. The car was unveiled June 2 2010 in Paris and participation in the 24 hours of Le Mans later that year. The paint scheme use of bright colors and bold streaks were used to make the car look fast even when the car is sitting still. Koons completed the project in just 2 months and because of the time constraint the design isn't painted on the car; the design is printed on vinyl and then wrapped around the car.
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